The Crater:
826 San Jose

PROJECT BRIEF                              Brand Identity Design︎2022

Create a complete brand identity from the framework of 826 National, a non-profit organization whose goal is to provide writing and tutoring programs for K-12 students. Create a system and a set of products for a 

MEDIUM
Brand IdentityProduct Design
Logo Design

CREATED WITH
Photoshop
Procreate

The Concept︎

I wanted to make a brand identity that both educated the children of San Jose about earthquakes through interactive products while also being practical for the adults. This brought my to the idea of creating products that all rattle, roll, and shake. This brand identity would be completely based around flipping the destructive nature of earthquakes into something more physical and playful.