Cash In Cash Out:
Lyric Video
Lyric Video
PROJECT BRIEF Typographic Motion Video
︎ 2024
I was tasked with making a lyric video for a song that included animated typography and assets. I was tasked with making a lyric video for a song that included animated typography and assets. I chose the song Cash In Cash Out by 21 Savage (ft. Tyler, the Creator & Pharell)
I was tasked with making a lyric video for a song that included animated typography and assets. I was tasked with making a lyric video for a song that included animated typography and assets. I chose the song Cash In Cash Out by 21 Savage (ft. Tyler, the Creator & Pharell)
MEDIUM
Motion Design
Video Editing
Typography
Motion Design
Video Editing
Typography
TOOLS USED
After Effects
Premiere Pro
After Effects
Premiere Pro
The Goal︎
The primary goal for this video was to create a lyric video for a song utilizing motion graphics. I decided on the song Cash In Cash Out by Pharell ft. 21 Savage & Tyler, The Creator.
The Concept ︎
For my main concept, I wanted to display the artists in more of a Monopoly-inspired aesthetic. The main subject of the video was brandishing money, that doing so in a gamified visual style would be interesting. I also wanted to play off of the music video and the already present style, with the artists dispalyed as smaller versions of themselves, almost like toys.
What I’ve Learned ︎
For my main concept, I wanted to display the artists in more of a Monopoly-inspired aesthetic. The main subject of the video was brandishing money, that doing so in a gamified visual style would be interesting. I also wanted to play off of the music video and the already present style, with the artists dispalyed as smaller versions of themselves, almost like toys.