PROJECT BRIEF                                                         Explainer Video︎ 2024

This project aims to create a concise, engaging 2-minute explainer video exploring the transformative impact of MIDI (Musical Instrument Digital Interface) on the music industry. The video will educate viewers on the social and functional significance of MIDI, using research to highlight how this technology revolutionized music creation and accessibility. By standardizing communication between digital instruments and computers, MIDI enabled multi-instrumental arrangements with minimal resources, making music production more accessible to both amateur and professional creators.

TOOLS USED
After Effects

MEDIUM
Motion Design
Video Editing

The Goal︎

The goal of this project is to create an engaging and informative video that examines the transition from analog to digital music production in the 1980s. The video will explore how this shift transformed the overall sound of music during that era, influencing the techniques and styles that define modern music today. Additionally, it will delve into the broader cultural impact of this technological change, highlighting how it reshaped creative expression, accessibility, and the way people experience music. Through this video, viewers will gain a deeper appreciation for the pivotal role technology plays in shaping both art and culture.

The Concept︎

The increasing popularity of home studio audio equipment in the 1980s lowered the barrier to entry for musicians who previously couldn’t afford professional studio time. Central to this revolution was the introduction of MIDI (Musical Instrument Digital Interface), a technology that simplified the process of making adjustments to electronic instruments. This innovation provided both emerging and established musicians with an accessible gateway into the rapidly evolving world of digital music production, fostering creativity and experimentation.

My goal for this project is to blend the visual aesthetics of my generation’s most popular rap music with research into the creation and impact of MIDI. By doing so, I aim to showcase how this groundbreaking technology shaped the music industry and empowered artists, highlighting its cultural and creative significance.
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